{"id":6422,"date":"2024-01-12T09:12:03","date_gmt":"2024-01-12T17:12:03","guid":{"rendered":"https:\/\/main-bvxea6i-tdeoyxfdffv2e.us-3.platformsh.site\/visitors-guide-copy\/"},"modified":"2025-10-28T14:08:34","modified_gmt":"2025-10-28T21:08:34","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.visitlagunabeach.com\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;margin-bottom:0;padding-top:180px;padding-bottom:70px;min-height:652px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-80 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2024\/01\/FLAG-ANTHEM-83_RTCH-6A_ef7eb65baa0bffdeace9e61cce9815dd.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" title=\"\"><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f88c4225 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">About Laguna Beach, California<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3571b7b6 wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size\" style=\"line-height:1.3\">Laguna Beach is a historic artist-rooted coastal city in Orange County midway between Los Angeles and San Diego.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--70);background-image:url(&#039;https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2023\/11\/c4-bg-crop.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">A Protected California Original<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4cbbcafb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-shadow-pink\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1899\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2024\/03\/GREERINEZ-0366-scaled.jpg\" alt=\"\" class=\"wp-image-18094\" style=\"width:548px;height:auto\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0\">\n<div class=\"wp-block-group auto-width-small has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-33bb0f2e wp-block-group-is-layout-constrained\">\n<p>Over millennia, time has crafted Laguna\u2019s renowned beaches, coves and canyons into one of California\u2019s most magnetic coastlines. One visit and you with see the small, passionate community that has worked to keep thriving for future generations.<\/p>\n\n\n\n<p>Born by artists nearly a century ago, Laguna still hums with creativity. With more than 100 galleries and studios, seven miles of protected coastline, hiking and mountain-biking trails through miles of preserved coastal wilderness, and more beachfront lodging than anywhere else in California. It\u2019s easy to see why people from around the globe visit our unique destination.<br><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-ca9feaad wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2023\/11\/c4-bg-crop.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading has-text-align-center\">How Visitors Support the Arts and the City by Staying Overnight<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized aligncenter-small\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"481\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2025\/10\/thumbnail_TMD-Chart.png\" alt=\"\" class=\"wp-image-22172\" style=\"width:591px;height:auto\" title=\"\"><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<p>Visitors who stay overnight in Laguna Beach play an important role to the arts in Laguna Beach. Through the Laguna Beach Tourism Marketing District (TMD), visitors pay a 2% fee that is added to their hotel stay or vacation rental.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Half of that 2% directly supports the arts in Laguna Beach including the Laguna Art Museum, Laguna College of Art + Design, Laguna Playhouse, Arts Commission projects, and Cultural Arts grants.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The other half of that 2% is used to attract overnight and group guests, and to steward and strengthen our three pillars of stewardship: our environment, our culture, and our heritage.<\/li>\n<\/ul>\n\n\n\n<p>In addition to the 2% fee, visitors also pay a Transient Occupancy Tax (TOT). In Laguna Beach that tax is 12% of the room fee, of which 100% goes into the City of Laguna Beach&#8217;s general fund that helps pay for city services including public safety, parks, streets, and services that residents and visitors both benefit from.<\/p>\n\n\n\n<p>Overnight visitors to Laguna Beach hotels, resorts and vacation rentals generated more than $15.4 million in revenues for the City of Laguna Beach. Of that amount, $2 million was related to Measure LL, a 2% tax that was voted on and approved by the residents of Laguna Beach in 2016.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Laguna Beach&#8217;s Thriving Economy:<br>Attracting Millions and Boosting Revenue<\/h3>\n\n\n\n<p>Attracting visitors to the community is economic development, and, over six million annual visitors chose Laguna Beach to spend their time and money. Total direct visitor spending totaled $556.6 million, and equally important, was the $17.8 million visitor-generated local taxes for the local government.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mm-pattern-call-to-action is-layout-flow wp-block-group-is-layout-flow has-background\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);background-image:url(&#039;https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2023\/12\/FAMILY-BEACH-DAY-7_Brian-1.jpg&#039;);background-size:cover;\">\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\">The Visit Laguna Beach Team<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">We live and breathe Laguna Beach!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d8c0be80 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitlagunabeach.com\/about-us\/staff\/\">OUR TEAM<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitlagunabeach.com\/about-us\/boardofdirectors\/\">OUR BOARD OF DIRECTORS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-cyanlight-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0d9829d5 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group section-header has-global-padding is-layout-constrained wp-container-core-group-is-layout-8f651d72 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Learn More About Our&nbsp;Story<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n\n<div class=\"wp-block-madden-theme-inspiration-grid wp-block-madden-theme-inspiration-grid--posts-4\">\n  <div class='wp-block-madden-theme-inspiration-grid__post'>        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2024\/02\/brielle-french-61JpASTemRU-unsplash-1024x768.jpg\" class=\"wp-block-madden-theme-inspiration-grid__post__background wp-post-image\" alt=\"The Long History of LGBTQ+ Advocacy in Laguna Beach\" title=\"\">        <div class=\"wp-block-madden-theme-inspiration-grid__post__overlay\"><\/div>\n        <h3 class=\"wp-block-madden-theme-inspiration-grid__post__title \" style=\"\">\n          The Long History of LGBTQ+ Advocacy in Laguna Beach        <\/h3>\n      <\/div><div class='wp-block-madden-theme-inspiration-grid__post'>        <img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2024\/02\/lifeguard-tower-2_844285ee339c9cdd414d98916d77d4f8.jpg\" class=\"wp-block-madden-theme-inspiration-grid__post__background wp-post-image\" alt=\"The Story of Laguna Beach, California\" title=\"\">        <div class=\"wp-block-madden-theme-inspiration-grid__post__overlay\"><\/div>\n        <h3 class=\"wp-block-madden-theme-inspiration-grid__post__title \" style=\"\">\n          The Story of Laguna Beach, California        <\/h3>\n      <\/div><div class='wp-block-madden-theme-inspiration-grid__post'>        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2024\/01\/CLAY-3_Brian-1-1-1024x683.jpg\" class=\"wp-block-madden-theme-inspiration-grid__post__background wp-post-image\" alt=\"Arts and Culture\" title=\"\">        <div class=\"wp-block-madden-theme-inspiration-grid__post__overlay\"><\/div>\n        <h3 class=\"wp-block-madden-theme-inspiration-grid__post__title \" style=\"\">\n          Arts and Culture        <\/h3>\n      <\/div><div class='wp-block-madden-theme-inspiration-grid__post'>        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.visitlagunabeach.com\/wp-content\/uploads\/2024\/01\/MOUNTAIN-BIKERS-26_Bryan-1024x683.jpg\" class=\"wp-block-madden-theme-inspiration-grid__post__background wp-post-image\" alt=\"Outdoor and Recreational Activities\" title=\"\">        <div class=\"wp-block-madden-theme-inspiration-grid__post__overlay\"><\/div>\n        <h3 class=\"wp-block-madden-theme-inspiration-grid__post__title \" style=\"\">\n          Outdoor and Recreational Activities        <\/h3>\n      <\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet. The city\u2019s topography is unique to other California coastal cities with its seven miles of unique coves and beaches where visitors can explore sea caves, tide pools, ocean side bluffs, natural tide pools and of course, sandy beaches, all within city limits. Laguna Beach also boasts the most beachfront lodging options in all of California, making it an ideal spot for a beach getaway. Beyond the beach, the city is home to more than 20,000 beautiful acres of protected wilderness, making it an optimal location for adventurous exploration. From world-renown mountain biking trails for all [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":7149,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dark-header","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6422","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/pages\/6422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/comments?post=6422"}],"version-history":[{"count":46,"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/pages\/6422\/revisions"}],"predecessor-version":[{"id":22177,"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/pages\/6422\/revisions\/22177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/media\/7149"}],"wp:attachment":[{"href":"https:\/\/www.visitlagunabeach.com\/wp-json\/wp\/v2\/media?parent=6422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}